Massimo Zanetti

Massimo Zanetti (born 12 February 1948 in Treviso) is an Italian entrepreneur and former politician, owner of Segafredo, a global coffee company. Since 2016, Zanetti has also owned the Italian basketball team Virtus Bologna, one of the most successful teams in Europe, of which he formally became president in October 2021. He is often called, by the media, the "King of Coffee".